From Blueprints to Buildouts.
Creating a marketplace is fucking hard. Sellers need buyers, and buyers need sellers. It’s the classic “did the chicken come before the egg” dilemma. Unless you have Justin Timberlake’s influence, money and pretty boy appeal, to produce a serendipitous encounter between both parties at the same exact time, it’s obvious that you need a clever […]
Often times businesses spend lots of time trying to find the right customer by attempting to solve to many of their request, targeting too many customers that are not homogeneous in the way that they will use your product, or spraying their message to large audiences and praying that something will stick. As Simon Sinek […]
How do you get customers to your website or store front? Do you chase new friends to your announcements on Facebook through sponsored conversations? Do you buy followers on Instagram? Do you ask yourself, why the hell would I buy an ad on Twitter? Have you paid for an expensive A/B testing software lately? All […]
In a startup, instead of being organized around functional roles, you have a team of technical and creative minds. Development teams and sales teams have their own iterative process; customer development and agile development respectively. Thereafter, the two teams are joined together into this experiment focused on finding the quickest path to a stable cash […]
Everyday I walk into the office I pick up The Wall Street Journal that is left in front of the door at 6am. For weeks I have said to myself, “Why is The Wall Street still printing newspapers.” Let’s do the math. Ink + Paper + Printing Press + Packaging + Shipping + Gas + […]
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